Having a strong online reputation is crucial for the success of any business, especially in today’s digital age where social media, online reviews, search engines, and e-commerce play significant roles. Online reputation management, also known as ORM, involves enhancing the perception of your business in the eyes of potential customers.
You must have a digital footprint for your business in this digital era. It is important to handle that footprint positively to make your brand grow strongly. A digital footprint means that you have an online reputation.
If you’re a business owner striving to attract more customers or aiming to enhance your image before a career transition, online reputation management offers a strategy to foster a favorable online presence.
ORM serves as an efficient method to fortify positive feedback, news coverage, and declarations concerning you or your business in the digital realm.
When regular internet users surf the net, they typically view only the contents on the first page and occasionally proceed to the next page. The Search Engine Results Page (SERP) ranks results based on trust and reliability.
Therefore, if negative content is initially found when someone searches for your brand, it will negatively affect your brand’s reputation. Conversely, if your brand appears in positive light, it will enhance your online reputation and lead to conversions. SERP determines the ease of customers finding your business based on the content generated by consumers.
Continue reading to explore the 7 advantages of implementing online reputation management for your small business!
1. Generates Additional Revenue
Approximately 85% of consumers engage in review reading before making a purchase, indicating the significant impact of positive reviews on converting casual browsing into sales.
The feedback shared by fellow clients plays a vital role in establishing trust and dependability. Hiding or erasing customer reviews will likely discourage potential buyers from making a purchase. The higher your rating, the greater the impact of business you can expect to receive.
2. Builds Brand Image
Implementing a proficient online reputation management strategy has the potential to construct an ideal brand perception. Which is also known as public relations!
Vigilantly monitoring and addressing feedback can significantly contribute to fostering a positive brand image.
3. Builds Trust
Trust is vital for business success! Brands with a strong online reputation gain more trust from potential clients who rely on others’ experiences. Trust is reflected in client reviews, word-of-mouth, client experience, and loyalty toward the brand.
Video testimonials are a strong way to showcase happy clients and their experiences.
4. Improves Visibility
Positive content surrounding your online reputation generates increased engagement, leading to more clicks. Taking control of multiple online results reduces the chances of clients encountering any negative content.
The purchase decisions of 78% of consumers are influenced by social media posts.
Influencing the search engine results page (SERP) is a strategy to ensure this. By managing the flow of positive content, you effectively gain control over your online reputation.
5. Enhances Customer Relationship
Online reputation management offers a significant advantage by enhancing customer relationships. By effectively managing your online reputation, you demonstrate to customers that their opinions are valued and that you are attentive to their feedback.
Responding to reviews and addressing criticism shows your commitment to listening to their thoughts. This practice strengthens customer interactions and increases loyalty.
Moreover, appropriately addressing complaints and negative feedback can transform an unhappy customer into a satisfied and loyal one.
6. Attracts Talent
You should keep in mind that a good online reputation not only attracts customers but also potential employees. People will be more inclined to offer their services to you and be associated with your brand.
7. Improves Search Engine Rankings
A positive review or news about a specific brand or product if goes viral, attracts a lot of attention from potential clients.
Having a positive recommendation online or having many people talking about your product naturally increases your business’s web traffic.
Do ask your clients to give their reviews on Google for their experience with your product or service.
Did you know? Almost 3 out of 4 consumers trust a company more if it has positive reviews.
How much does online reputation management cost?
Online reputation management, also known as ORM, involves enhancing the perception of your business in the eyes of potential customers. Ideally, pricing for ORM ranges from $750 and above. Learn more.
How is online reputation management done?
Gaining insight into your growth trajectory is possible through customer feedback. Positive reviews indicate a job well done, while negative reviews signal areas that need improvement. However, there’s no need to worry. Taking prompt action can reverse the damage to your reputation by addressing negative comments or feedback.
The most effective approach? Engage with your customers!
Request reviews from customers after their purchase, whether through a simple email or other means. This feedback not only helps your business but also encourages more customers to share their experiences. Ultimately, everyone wants to be part of something.
To capture real-time feedback from customers, you can utilize tools or send personalized emails from your business. There are various methods to prompt immediate reviews, which can serve as a strength.
85% of consumers trust online reviews as much as personal recommendations.
In cases where personal contact with customers may not be feasible due to time or resource constraints, an automated feedback request can handle the task. You can customize the settings to make it more tailored to buyers.
Sharing positive content
Promote and showcase the positive reviews and feedback you receive. This approach is the best, easiest, and most natural way to build your reputation. Leverage social proof by including images and videos that reinforce your message, and ensure the content reaches multiple platforms.
Positive reviews have a significant impact on your growth, and this strategy maximizes your reach and reinforces your positive reputation.
Why is Reputation Management Important for Your Business?
Maintaining a good reputation holds significance as it directly affects sales.
A negative online reputation can significantly harm your brand’s trustworthiness and, consequently, your business.
Here are a few other reasons why reputation management is crucial for your business:
1. It influences buying decisions: Around 59% of shoppers conduct online research before making a purchase, and 97% of consumers consult product reviews before buying. Therefore, your brand’s online presence can either attract or repel potential customers, potentially leading to customer loss.
2. It helps address negative reviews: Negative reviews are unavoidable, but effectively managing your online presence can help you turn those reviews around. Customers whose complaints on social media were addressed within five minutes showed a tendency to spend more on future purchases.
3. It provides valuable feedback: When multiple customers raise the same complaint, it indicates an underlying issue that needs to be addressed. By reading reviews, you can gather useful insights into your products, services, or overall customer experience, enabling you to make necessary improvements.
We at Trigacy are here to help you! Our services cater to website designing, SEO, social media marketing, PPC ads, online reputation management, and much more.
Trigacy aligns your online reputation with your identity and purpose. We monitor conversations about your potential brand on the internet to prevent a reputation crisis. We secure your online reputation and manage digital risk. Our services extend to clients around the globe.
Are you ready to revamp your online reputation with us? Stop thinking, start doing!
Written by Ashay Chandekar from Trigacy. Images have the copyrights of the respective sources.