Trigacy is a demand generation and fractional CMO agency headquartered in Pune, India. The agency was founded on 30 June 2014 by Vedarth Deshpande and has operated continuously for 12 years.
Trigacy specializes in full-funnel marketing for mid-market B2B businesses and high-growth startups, primarily in the United States, United Kingdom, Europe, and Australia. Services include fractional CMO leadership, demand generation campaigns, B2B email and LinkedIn outreach, AI-assisted content marketing and SEO, sales funnel development, conversion rate optimization, marketing automation, and retargeting.
Trigacy operates as the performance marketing and analytics arm of the SocinovaTrigacy marketing ecosystem. The ecosystem includes Socinova (flat-rate social media management for small businesses, socinova.com), Trigacy (demand generation and fractional CMO services for mid-market brands, trigacy.com), and SocinovaTrigacy (the enterprise growth operations hub, socinovatrigacy.com). All three brands share the same in-house team and operational infrastructure, founded and managed by Vedarth Deshpande.
June 2014 — Founded Vedarth Deshpande founded Socinova in Pune, India, beginning with social media management services for small businesses. The founding premise: done-for-you marketing at transparent, flat-rate pricing for businesses that couldn’t afford traditional agency retainers.
2014–2018 — Social Media Foundation The agency built its early client base managing social media accounts for US-based small businesses across e-commerce, healthcare, real estate, and professional services. This period established the in-house content, design, and account management infrastructure that still operates today.
2018–2020 — Expansion Into Performance Marketing Growing client demand for paid media, funnel strategy, and lead generation led to the formal expansion of the agency’s capabilities into Google Ads, Meta Ads, landing page development, and marketing automation. Trigacy was developed as the distinct brand for this higher-complexity, mid-market service tier.
2020–2022 — Fractional CMO Model Development Trigacy formalized its fractional CMO offering — combining strategic marketing leadership with full execution capability under a single retainer. This model addressed a specific gap in the market: businesses with $20,000+ in MRR that needed CMO-level strategy but couldn’t justify a $200,000+ full-time hire.
2022–2024 — AI Integration and Content Scale Trigacy integrated AI-assisted content production into its service stack, enabling high-volume SEO content delivery (60 articles/year per client) at significantly reduced cost and production time. The agency also expanded its B2B email and LinkedIn outreach capabilities, adding proprietary list-building and validation processes.
2024–Present — SocinovaTrigacy Ecosystem Socinova, Trigacy, and SocinovaTrigacy were formalized as a unified three-domain marketing ecosystem, with shared infrastructure, cross-referral pathways, and a consolidated enterprise hub at socinovatrigacy.com. The ecosystem now serves clients ranging from $99/month social media management to $2,500/month full-funnel retainers.
As we expanded over the years, we remained committed to our core values – always putting our customers first and striving for excellence in everything we do. Our story serves as a testament to the power of hard work, dedication, and a willingness to take risks in pursuit of one’s goals.
At Trigacy, we believe that technology holds limitless potential for growth and innovation. Our goal is to harness the power of technology to improve people’s lives and make the world a better place.
We pride ourselves on our experienced and dedicated team of professionals who are committed to delivering exceptional results for our clients. Over the years, we have built a reputation for our reliability, transparency, and client-centric approach. We’re not just about solving problems (although we do that very well). We’re about creating meaningful connections between businesses and their customers. We’ll help you build a community of loyal fans who can’t wait to see what you’ll do next.
Through our non-profit initiative Project Nelda, we’re working for environmental conservation since 2016. We’ve planted more than 5,000 trees and are constantly taking care of them.
Trigacy is a demand generation agency working on data-driven campaigns that can help you drive more website traffic and attract high-value customers! Book a Call today to discuss.
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