Name: We Rock The Spectrum – Clovis
Services: Social Media Management, Meta Advertising, SEO & AEO Blog Content
Website: werockthespectrumclovis.com
Project Overview: Full-channel social media management across all major platforms, Meta ad campaign execution, and SEO/AEO-optimized blog content to drive awareness, bookings, and community trust for a Certified Autism Center in Clovis, California.
The objective was straightforward: build a consistent, community-rooted social presence across every major platform, run paid Meta campaigns that drove real bookings at an efficient cost-per-result, and produce search-optimized blog content to capture local discovery from parents actively looking for inclusive play options in the Clovis and Fresno area.
The audience required earned trust, not just reach. Parents of children with autism and sensory sensitivities have often had their child overwhelmed, excluded, or mishandled at mainstream venues. Generic “fun for all kids” messaging gets scrolled past. Content had to speak directly to their specific experience and signal, credibly, that this space is different.
The local market is narrow. Clovis, CA is not a large metro. Ad budgets had to work harder per impression, and organic content had to build a genuine local community rather than accumulate hollow metrics. Every dollar needed accountability.
Competing against mainstream children’s entertainment venues meant leaning hard into real, verifiable differentiators: the Certified Autism Center™ designation from IBCCES, sensory-safe equipment, trained staff, CVRC funding eligibility, and the on-site calming room. These had to lead, consistently, across every channel.
Platform volume. The gym is active on Facebook, Instagram, TikTok, Pinterest, YouTube, Threads, and LinkedIn. Maintaining a consistent voice and publishing cadence across all of them simultaneously, without content fatigue or cross-platform repetition, requires tight execution.
Social Media Management We managed consistent content creation and publishing across all major social media platforms; Facebook, Instagram, TikTok, Pinterest, YouTube, Threads, and LinkedIn. Content was built around the gym’s core positioning: sensory-safe environment, inclusive play philosophy, the Certified Autism Center™ badge, and real stories from the community. We maintained a structured posting calendar that kept the brand visible and active without sacrificing quality for volume. The result was a 65% increase in organic reach from social content.
Meta Advertising We ran targeted Meta campaigns (Facebook and Instagram) designed to drive landing page visits and direct conversations from parents in the Clovis and broader Fresno area. Campaign targeting was built around parents of children with special needs, sensory sensitivities, and autism; a specific audience that requires precise targeting to reach efficiently. Through ongoing optimization across audience, creative, and ad scheduling, we drove the cost per landing page view 53% below the industry peer median (peer benchmark: $34.69), and reduced costs by approximately 50% month-over-month from July to August. The August campaign delivered 438 landing page views, a reach of 7,524, and 10,664 impressions, with a cost per conversation of just $0.17.
SEO & AEO Blog Content We produced SEO and AEO (Answer Engine Optimization) optimized blog content targeting search queries parents use when looking for autism-friendly, sensory-safe play options locally. Blog posts were structured to rank on traditional search and surface as direct answers in AI-powered search tools. This content drove a 35% increase in search engine visibility for the gym.
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