80+ Leads in 6 Weeks — TubeTape's Digital Growth Story

Client Details

Name: TubeTape

Services: Innovative automotive paint masking solution for auto body shops

Website: www.tubetape.works

Project Overview: Social media management, Meta Ads, Reels creation, custom marketing dashboard setup

Objective

TubeTape is an innovative automotive masking product built for professional auto body shops across the US — designed to save painters up to 30 minutes per car and meaningfully increase daily profit per job.

Our job was to build visibility, generate qualified leads, and give the TubeTape team full clarity over every marketing activity through a centralised, custom-built dashboard.

Challenges

Auto body shops are a niche, trade-focused audience, not native social media users, and deeply sceptical of products they haven’t seen work in person.
Building credibility with this audience required content that showed the product in action, not just talked about it.
Running paid campaigns in such a specific vertical meant tight targeting was everything, wasted spend on the wrong audience would kill ROI fast.
On top of that, TubeTape needed a way to stay on top of campaign performance, prospect communication, and marketing activity without being buried in data from multiple platforms.
Bringing all of that into one clear, manageable system was as important as the campaigns themselves.

What We Built

Social Media Management
Developed and managed TubeTape’s social media presence — building a consistent content strategy that spoke directly to auto body shop owners and professional painters. Focused on product education, shop-floor credibility, and platform-native content formats to grow visibility organically within a trade audience.
Reels Creation
Produced short-form video content demonstrating TubeTape in real shop environments — showing exactly how the product saves time, fills gaps precisely, and removes cleanly without residue. Built to drive reach, stop the scroll, and give sceptical buyers the visual proof they need to take the next step.
Meta Ads Campaigns
Planned and ran targeted Meta Ads campaigns laser-focused on auto body shop owners and collision repair professionals across the US. Optimised for lead generation from day one — with creative, copy, and targeting all built around the specific pain points of the trade.
Custom Marketing Dashboard
Built a bespoke marketing dashboard giving TubeTape a single, real-time view of all campaign activity, performance metrics, and prospect communications. Designed to reduce back-and-forth, improve response times to inbound leads, and keep the client fully in control of their marketing without needing to log into multiple platforms.

Results

80+ leads generated in just 6 weeks through targeted Meta Ads campaigns delivering a consistent pipeline of qualified auto body shop owners actively interested in TubeTape’s masking solution.
50% boost in social media visibility driven by a focused content strategy and Reels that showcased the product in action reaching a significantly wider audience of trade professionals across the US.
30% improvement in conversions achieved through a combination of optimised ad creative, on-brand social content, and a streamlined prospect communication system that reduced drop-off at every stage of the funnel.
Custom marketing dashboard deployed, giving TubeTape a single real-time view of all campaigns, leads, and marketing activity, replacing scattered reporting with one clear, actionable system.
Reels-driven product credibility built short-form video content demonstrating TubeTape in real shop environments gave prospective buyers the hands-on visual proof needed to accelerate purchase decisions in a trade-sceptical audience.