65% More Awareness & 60% More Views | Sissoo's Growth Story

Client Details

Name: Sissoo

Services: Global holistic healthcare marketplace — connecting clients with validated practitioners across body therapies, energy medicine, meditation, nutrition, spiritual guidance, yoga, and more

Website: www.sissoo.com

Project Overview: Social media management, YouTube management, blog content writing & SEO

Objective

Sissoo is a global holistic health platform operating across 12+ countries and 8+ languages, connecting people with validated practitioners for everything from hypnotherapy and energy healing to nutrition and yoga.

Our job was to build that presence: grow social media awareness, drive video reach on YouTube, and strengthen Sissoo’s authority in search through purposeful blog content.

Challenges

Holistic health is a deeply personal category.
Audiences don’t convert on the first touchpoint they research, compare, and need repeated exposure to a brand before they trust it enough to book a session with a practitioner.
Building that trust at scale, across a global multilingual audience, required content that was educational, warm, and credible simultaneously.
On YouTube, the challenge was turning a largely untapped channel into a meaningful source of organic discovery for a niche that lives somewhere between wellness, spirituality, and healthcare.
SEO, competing for visibility in a category dominated by large health publishers meant finding the right long-tail opportunities and owning them through consistent, high-quality blog output.

What We Built

Social Media Management
Developed and managed a full social media content strategy for Sissoo — creating content that spoke to the emotional and practical needs of people exploring holistic health for the first time, as well as those already on their wellness journey. Built a consistent posting rhythm across platforms that expanded Sissoo’s organic reach month over month and positioned the brand as a credible, welcoming gateway to holistic care.
YouTube Management
Took over end-to-end management of Sissoo’s YouTube channel — developing a video content strategy aligned with the platform’s practitioner services and wellness categories. Optimised titles, descriptions, thumbnails, and upload cadence to grow discoverability and sustain viewership growth without relying on paid promotion.
Blog Content & SEO
Wrote long-form, SEO-driven blog content targeting holistic health topics with real search demand — covering practitioner specialities, wellness practices, and the science behind therapies offered on the platform. Each article was built to rank, educate, and funnel readers toward discovering Sissoo’s practitioner community.

Results

65% increase in social media awareness driven by a consistent, education-first content strategy that built Sissoo’s presence across platforms and brought the brand in front of a significantly wider global wellness audience.
60% boost in YouTube video views achieved through strategic channel management, optimised content packaging, and a video strategy tailored to the discovery behaviour of holistic health seekers.
Sustained SEO growth through blog content a library of high-quality, long-form articles established Sissoo as a trusted voice in holistic health, improving organic search visibility across key wellness and therapy-related keywords.
Stronger practitioner discovery pipeline built content across social, YouTube, and blog consistently directed audiences toward Sissoo’s practitioner marketplace, supporting both new client registrations and practitioner bookings.
Multi-channel organic presence established social media, YouTube, and blog now operate as a cohesive content ecosystem, each channel reinforcing the others and compounding Sissoo’s organic reach over time without paid spend.