LuxeInclusive’s old website faced multiple challenges that hindered its ability to deliver a seamless and engaging experience for users:

• Outdated and Non-functional Design: The existing website had an antiquated design with limited functionality, making it difficult for users to navigate and interact effectively.
• Heavy Content, Minimal Imagery: The website was overloaded with text and lacked the captivating visuals necessary to appeal to its premium audience.
• No Native Booking Functionality: Reservations relied on third-party platforms, preventing LuxeInclusive from offering a streamlined, independent booking experience.
• Limited Property Details: Users could not access detailed information about each rental property, affecting their ability to make informed decisions.
• Lack of Customer-Centric Design: The layout was not tailored to user needs, leading to a subpar browsing experience.
• Inefficient Property Segregation: Properties were not categorized effectively from a marketing perspective, which reduced their visibility and engagement potential.

These challenges underscored the need for a complete redesign that balanced content and visuals, integrated advanced functionality, and prioritized user experience.