Client Details

Name: GTO Aluminum USA

Services: Aluminum Cladding (Interior & Exterior)


Project Overview: Sales Funnels, Demand Generation, Marketing Automation, Retarget Campaigns


GTO Aluminum, specializs in environmentally friendly cladding and wall siding for both interior and exterior designs. They wanted someone to maintain & grow their digital presence and generate qualified leads. Their focus was on reaching architects, designers, and homeowners interested in sustainable building solutions.


Communicating the advantages and eco-friendly features of GTO Aluminum’s 100% aluminum cladding & to justify the upfront price to the target market was a challenge. Creating awareness and educating consumers about the sustainable benefits of the product & minimal maintenance costs amidst competing materials was not easy. We needed to be creative to promote their brand with a unique selling point.


  • Generated a pipeline of USD$400K+ within the first 60 days of Fractional CMO services.
  • By implementing a strategic redesign that focused on user experience, targeted content, conversion optimization, and lead nurturing, we were able to convert 25% more visitors into enquiries.

  • We developed a dedicated landing page specifically designed to promote and optimize the sales of the sample box proved to be a successful strategy and it acted as a powerful conversion tool at the beginning of the sales funnel, resulting in 30-50 qualified leads a month.

  • By optimizing website metadata, including title tags, and meta descriptions, the website experienced a significant improvement in search engine rankings. This resulted in increased organic traffic and website visibility.

  • The demand generation campaign led to an average of 50 leads per week.

  • Our marketing automation setup helped them simplify the sales process, resulting in 30% faster prospecting cycle.

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In-house experts

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