Name: Gradient Dreamz
Services: Study Abroad Consulting; Undergraduate & Postgraduate Admissions, Profile Building, Career Discovery
Website: www.gradientdreamz.com
Founder: Naveen Bhagtani
Project Overview: Website Design & Development, Blog & SEO Content, Social Media Management, LinkedIn Personal Brand, Meta & Google Ads, Webinar Funnel Marketing, CRM Automation, Lead Management
The goal was to build a complete digital presence from the ground up, covering website, organic content, paid ads, and an automated lead nurturing system, while simultaneously running high-converting webinar campaigns to generate a consistent pipeline of students and parents actively looking to study abroad.
Gradient Dreamz had no existing digital infrastructure. The website, CRM, content pipeline, and ad accounts all needed to be built from scratch simultaneously.
The brand needed to appeal to two distinct geographies. India’s Tier 1 metros and expat families across UAE, Oman, and Qatar, requiring separate messaging, targeting, and ad strategies for each.
The client’s offering spans 12+ study destinations. Each country required its own dedicated web presence and SEO content to rank and convert destination-specific traffic.
Webinars were a core lead generation mechanism, but they required fast-turnaround funnels: landing page, ad campaign, email sequences, and follow-up automation all built fresh for each edition.
Building Naveen’s personal brand on LinkedIn and YouTube in parallel with the brand’s social presence demanded consistent content output across multiple channels at once.
Website Design & Development:
We built the full Gradient Dreamz website from scratch on WordPress and Elementor — homepage, 4 service pages, Results, Blog, Consult with calendar booking, and a Lead Counsellor page. We also built a cluster of 12 country-specific landing pages covering USA, UK, Canada, Australia, Singapore, Germany, France, Ireland, New Zealand, Sweden, Netherlands, and Hong Kong. Domain migration, DNS setup, security, and all ongoing design iterations were handled in-house.
Webinar Funnel System:
We built end-to-end funnels for multiple webinar editions across Singapore, USA, UK, and Canada — each with a dedicated landing page, GoHighLevel automation, and a full email sequence (confirmation, 1-day, 1-hour, and live broadcasts). Concurrent Meta and Google ad campaigns were run to fill each webinar, with post-event retargeting sequences to convert registrants into consultations.
Meta & Google Ad Campaigns:
We structured Meta campaigns across India metros (Pune, Mumbai, Ahmedabad, Delhi) and GCC markets (UAE, Oman, Qatar) as separate ad sets, with graphic, video, and carousel creatives. Lookalike and high-value customer audiences were built from uploaded lead data. A Google Search campaign was set up in parallel with country-oriented keywords, ad extensions, and thank-you page conversion tracking.
SEO Blog Content:
We produced and published 13+ SEO-optimised blog posts targeting study-abroad intent across 10+ destination countries, published at 2–3 posts per week. All posts followed a no-follow outbound linking strategy and were mapped to keywords reviewed weekly.
Social Media Management:
We managed Instagram and YouTube with monthly content calendars across March, April, and July 2026 — carousels, static posts, and repurposed webinar videos at 3 posts per week. YouTube thumbnails were designed with Naveen as the face of the brand.
LinkedIn Personal Brand:
We managed Naveen’s LinkedIn with posts three times a week covering sharp, data-backed perspectives on Indian student trends, foreign university ROI, and study abroad strategy. Posts were formatted via Typegrow for maximum readability and reach.
CRM Automation (GoHighLevel):
We set up the full CRM: lead capture, tagging, segmentation, opportunity creation, calendar booking automation, and SMTP configuration. A BDM Excel leads automation and WhatsApp community invitation flow were also built to reduce manual effort across the team.
Reel Scripts:
We scripted 10 educational reels for Naveen across topics like top university admits, SOPs, scholarships, and offer letters — each tailored by country to drive destination-specific engagement.
Website Design & Development
Gradient Dreamz went from zero digital presence to a fully live, conversion-optimised website with 20+ pages, giving the brand a 45% visibility boost & authority in target market.
Webinar Funnel System
Multiple webinar editions across four markets were executed end-to-end with full automation in place, from registration to post-event follow-up making webinars a repeatable, scalable lead generation channel for the client, resulting in 55% increase in conversions.
Meta & Google Ad Campaigns
Paid campaigns ran simultaneously across India and GCC with market-specific targeting, creative formats, and audience segmentation, generating a consistent inbound pipeline. resulting 70% increased leads of students and parents actively looking for study abroad guidance.
SEO Blog Content
Gradient Dreamz built search authority across 10+ study destinations through a consistent publishing cadence, positioning the brand as a credible information source for students researching options by country.
Social Media Management
The brand established a consistent, professional presence across Instagram and YouTube, with Naveen as the recognisable face building audience trust and reinforcing the consultancy’s positioning as a boutique, personalised service, ensuring consistent posting and ORM.
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