Name: Ennoble
Services: Education Focused Non-profit Organization
Website: www.ennoble.in
Project Overview: This was a B2B email outreach campaign focused on getting Ennoble meetings with CSR heads at eligible Indian companies.
Ennoble is a game-changer in addressing the needs of rural schools. They partner up with various companies and provide CSR planning and execution in the education sector.
The objective of this project was to generate qualified leads via cold email outreach. They also wanted the leads to be really high intent as they were working in a very specific niche.
The primary challenge was developing an email strategy to reach the right decision-makers to create a two-way communication channel.
We tacked this by clearly identifying the ideal customer profile based on their past projects.
Then we used this understanding to create a list of different categories of decision-makers who could be reached out to.
And finally, we talked to their sales and project management team to develop the right messaging to be used in the emails.
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