AP Guru Google Ads Lead Generation Success Story

Client Details

Name: AP Guru

Services: SAT/ACT prep, AP & IB Tutoring

Project Overview: Google Ads lead generation, plus automated SAT consultation flows over both email and WhatsApp. Also content marketing, including social media, blogs and video production.

Objective

Automate lead capture → qualification → consultation booking for test-prep services so AP Guru could respond instantly, reduce manual admin, and scale one-to-many outreach without losing personalization.

Challenges

Consultation requests and student enquiries were handled manually, causing slow response times and missed opportunities.
Multiple channels (web form, portal, phone, email) created fragmented lead data.
SAT/ACT prospects required fast, personalized touch (mock-test reports, score reports, quick eligibility checks) that was labour-intensive to deliver.
Parents and students expected chat-style, immediate answers (WhatsApp) as well as formal email follow-up.

What We Built

Implemented a full funnel and booking system that captures lead data from Google Ads and the AP Guru portal and pushes it into a single CRM pipeline.
Designed conditional qualification forms and rules (grade, test target, timeline) to auto-tag prospects and route them to the correct consultation type.
Built multi-channel outreach sequences: immediate WhatsApp acknowledgement + scheduled SAT consultation brief (via WhatsApp) and an email nurture sequence with personalized resources and mock-test invites.
Automated appointment reminders, reschedules, and post-consultation feedback collection.

Results

Generated over 1,000+ qualified leads via Google Ads
Consultation booking became available 24/7 via automated workflows (email + WhatsApp), eliminating many manual scheduling tasks.
Superior content engagement across social media, blogs, new website and video marketing.
Faster initial responses and automated resource delivery improved the consulting experience and reduced manual administrative work for program managers.
The automation framework is reusable; AP Guru can clone the same consultation flow for other programs (IB, AP, admissions) with minimal adjustments.